Gamification 2.0: Learning and Innovating Through Play

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Photo: Startup Grind
KR Space , 8 Guanghua Dongli Thu 22 Aug 2019

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What is gamification? Traditionally it has meant borrowing concepts from games to spice up a product, service or campaign, usually taking the form of leaderboards, badges, points and levels. We think this definition is too simple and outdated – and there is so much more that we can learn from games. After holding its first public seminar in Shanghai in April, Press Start Hong Kong is coming to Beijing for the first time – and we'd like to invite you on our journey to explore the world through games. What we will talk about? To set the context, we’ll go through a brief history of games and explore the historical and societal importance of games, before an introduction of game design principles, the design cycle, our interpretation of gamification, and a short academic dissection of game-based program and curriculum design. We will close with some case studies and stories from our portfolio to illustrate the power of games and show a glimpse of a compelling future where learning and innovation are hands-on, fun and engaging.
Date: Thu 22 Aug 2019
Time: 6.30-9.30pm
Event admission: 80RMB
Event website:
Venue name: KR Space
English address: Kr Space (International Trade Zhonghai Plaza Community), Zhonghai Guangchang Zhonglou, 8 Guanghua Dongli, Chaoyang district
Chinese address: 氪空间(国贸中海广场社区) 朝阳区光华东里8号中海广场中楼
Event telephone: 185 1117 4021
Event email:
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