• Blog
  • Kids Blogs

We took a peek inside Beijing's biggest toy store

Hamleys has just opened, and it's massive

Hamleys, the world's oldest and largest toy store, has arrived in Beijing.

The 256-year-old British toy retailer marked the December 23 opening of its largest toy emporium worldwide with an exclusive parade just in time for the beginning of the Christmas festivities.

opening RESIZED

With a floor space of 10,700 square metres, it is double the size of Hamleys London flagship store and spans five floors in Beijing’s bustling Wangfujing shopping district. It is a veritable emporium of childhood joy (at a hefty price).


Inside, we found childhood classics, such as Peppa Pig, Nerf, Disney and My Little Pony, alongside its own signature Hamleys teddy bears and tin soldiers. There's also a 240 square metre Lego exhibition, which just happens to be China’s largest Lego display ever.


Hamleys is not just a toy store, it's a Beijing toy store, and as such comes packed with an array of lifestyle add-ons. There's a VR experience, a Nerf shooting range and even a ball pit. There's more than can really be summed up in words – so go check it out for yourself or gawp at these photos of childish, consumerist delight.

Clothing RESIZED

Ball pit RESIZED


Venue details