Weibo has been inundated with pen-holding Chinese breasts.
Led by the titillating new hashtag #carrypenunderbreast (胸下夹笔) the bizarre trend asks that women photograph themselves doing exactly that, and if the pen stays, the breast is irrefutably buxom.
Time Out Beijing would like to take this opportunity to remind you that we are but the messenger, and to kindly shoot someone else regarding the problems of mankind.
Now take your clickbait (or should we say 'titbait'?) and go quietly.
Breast with pen
Not a pen
This is just the latest in a string of recent Weibo beauty-proving trends. In 2015, women were encouraged to reach around their back and touch their belly buttons to prove they were suitably slim...
Or, that they had been endowed with extraordinarily long arms.
There was also one about storing coins in your collarbone.
We look forward to seeing what the people come up with next.