Where Nome distinctly separates itself from Miniso is its range of clothing, which caters to both men and women. In true Nordic fashion, Nome's clothing design leans towards the minimal and understated, offering up classic, structured styles reminiscent of Japan's Muji (that other giant lifestyle chain). Unlike Muji though, Nome's price point is considerably lower, so don't except hefty wool-lined coats to get you through the winter, or even particularly tight stitching for that matter. However, for those after easy basics in an accessible colour palette (we're talking mustard, navy and khaki), Nome's clothes are good for a minor wardrobe refresh.
Prices start at 49RMB for a simple cotton top (both men's and women's), hover around the 199RMB for shirts, and top out at 599RMB for a men's raincoat and 899RMB for a women's overcoat. You can even walk out head-to-toe in Nome with additional accessories such as beanies (29.9RMB), handbags (29.9-69.9RMB), backpacks (from 99RMB) and runners (129-149RMB). A final heads-up though; like a lot of clothing here in China, sizes definitely run small – we recommend trying things on in their change rooms first.