Cinephiles in Beijing are an unlucky lot. Granted, homegrown cinema is going from strength to strength, but access to foreign films remains a tricky proposition, solved only with imported Blu-Ray discs at best and shoddy, fifth-hand, pirated copies at worst. But chin up, chaps and chapettes: while the options for the modern cinemagoer might not change any time soon, Orange Cinemas Club has arrived to make the experience a little more bearable.
Actually, ‘a little more bearable’ is a bit of an understatement: Orange Cinemas Club is offering a full-on boutique cinema experience in the plushest and most stylish theatres we’ve seen, thanks to designer Robert Majkut. Its three rooms – the 26-seater Orange Garden and Pink Sky screens, and the 31-person Black Room – offer sofas, pillows and even blankets for ultimate comfort. Better still, butlers are on-hand to provide snacks and drinks, avoiding that frustrating ‘crouch and run to the door’ manoeuvre when the urge for popcorn becomes overwhelming.
The cinema offers more than just screens, though; if you’ve got the money they can also put on private and corporate events, with drinks and food at their blingtastic bar, accompanied by live music, and rooms for presentations and events.
Obviously none of this comes cheap. Membership of the cinema costs between 1,000RMB and 5,000RMB a year, depending on which package you buy, plus rental fees and additional costs. But you get what you pay for, and by the looks of things Orange Cinemas Club is offering a lot.
Orange Cinemas Club, Pacific Century Place, Fourth Floor, Tower B, Jia 2, Gongti Beilu, Chaoyang district (8571 5566). 朝阳区工体北路甲2号盈科大厦B座4.