When restaurants become famous, customers tend to overpay for mediocrity. But not always.
Morning started off peddling staple noodle dishes from Wuhan. But after the restaurant’s awesome reganmian (热 干面, hot dry noodles), youthful approach to the old-school noodle shop and handsome owners proved too much for the internet, hysteria ensued.
After its overnight fame, Morning shut down to move to bigger digs. The new space is bright and almost gallery-spotless, with a sole strip of LED-illuminated glass radiating a sterile white glow in all directions. A vase of white lilies gives it an odd, Kubrick vibe.
The menu is short and focused, with wheat and rice noodles on offer. The signature bowl is the reganmian (25RMB) which puts minced pork and beef to work with crushed peanuts, spicy pickled radish, sesame paste and chilli oil. The hot, dry noodles are topped and lightly tossed before being served.
The sides are worth ordering, too. Xiaomianwo (小面窝, 10RMB), a sort of Chinese doughnut, are light and crunchy from the oil, with a hint of toasted sesame and a subtle sweetness that makes us beg for more of the golden-brown dough rings.
Morning is proof that contemporary design doesn’t have to come at the expense of food quality or price point. Here’s hoping its internet fame starts a trend.