With brands ranging from H&M to MaxMara, Trash 'n' Diamond is a second-hand store whose concept differentiates itself from the city's array of vintage shops. This Shuangjing boutique both buys and sells used clothing and stocks styles that appeal to the masses rather than just Gulou's hipsters.
Although owner Fang Fang is a native Beijinger, the inspiration behind her er shou (second-hand) clothing store is based on like markets in California. And, although she personally donated 21 boxes of used items for the launch party, Trash 'n' Diamond struggled to attract customers at the start. The reason: her Chinese friends only wanted the newest styles.
Yet with time came more attention. Since its June opening, more people have started swapping used duds. Those looking to unload last season's clothes either receive a discount on another diamond they find in the trash, or leave with hard cash. For those interested in donating old clothing, Fang Fang recommends calling ahead.
But, for anyone, Trash 'n' Diamond proves a fun Saturday spent shuffling hangers. Priced primarily around 100RMB, clothes flip fast and Trash 'n' Diamond requires repeat visits to check out the revolving stock.
By Nona Tepper